Digital Signage Expo 2017 to Present

2017數字標牌博覽會

Five-Part Digital Signage Seminars for End Users

面向終端客戶的數字標牌研討會

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for Digital Signage Network Operators or anyone considering creating a digital communications network, in its all-new five-part Digital Signage End Users Seminar Program at DSE 2017 March 29-30, 2017.

亞特蘭大 - 數字標牌博覽會（DSE）是世界上最大的國際貿易展覽會和教育會議，致力于數字顯示，互動技術和數字通信網絡，專門為數字標牌網絡運營商或任何考慮創建數字通信網絡的個人或團體提供了系統性的學習研討，其全新的數字標牌最終用戶研討會計劃在2017年3月29-30日的DSE舉辦。

Wednesday, March 29

8 a.m. Keynote: Evolve or Die – Digital Engagement Needs to Change

This session will explain the inconvenient truth about our use of technology; explore the tools technologies and approaches that can be used to begin the journey to “ambient intelligence,” and discuss where technology is headed and issues yet to be addressed.

3月29日星期三

上午8點主旨演講：發展或者死亡 - 數字化體驗的變革

本課程將解釋我們如今所使用技術的不便捷性，并探索可用于開始“智能環境”的工具、技術和方法，并討論尚待解決的最前沿的技術問題。

9 a.m. Large-Format and Non-Standard Solutions for Digital Signage

This panel will discuss when LCD, LED or projection is the best option for an installation; what the panelists have learned from challenges and methods used in previous projects; and how to create a unified look and feel with multiple sizes of screens.

上午9點：大規模數字標牌定制化解決方案

該板塊將討論LCD，LED或投影那個才是安裝的最佳選擇；小組成員從以前項目中使用的挑戰和方法中學到了什么；以及如何使用多種尺寸的屏幕創建統一的外觀和感覺。

4 p.m. Best Practices for Outdoor Digital Signage

This session will discuss what information is needed to prioritize function versus durability to ensure proper performance and lifespan of a display; how to make hardware selections considering use-cases, safety, and more; and how to consider both form and function to fulfill communication goals.

下午4點：戶外數字標牌的最佳實踐

本次會議將討論需要哪些信息來確定功能與耐久性的優先級，以確保顯示器的正常性能和使用壽命;如何在同時考慮使用情況、安全性等方面情況下進行合理地硬件選擇；以及如何通過形式和功能來實現和用戶的溝通。

Thursday, March 30

9 a.m. Practical Lessons Learned From a Digital Signage Network Overhaul

This session will explain how to identify and mitigate risk factors when rolling out a digital signage project for critical operations functions; discuss where a unified approach to digital signage can minimize integration costs in the short-term and operational costs in the long-term; and how to organize a digital signage project to streamline the approval process.

3月30日星期四

上午9點從數字標牌網絡大修中學到的實踐經驗

本次會議將解釋如何在推出關鍵業務功能的數字標牌項目時識別和減輕風險因素；討論何種統一的數字標牌方法可以最大程度地降低長期與短期運營成本的集成成本；以及如何組織數字標牌項目以簡化審批流程。

11 a.m. A Platform Strategy for One of the Most Visited Locations in America

This session will feature the head of digital experience from the Smithsonian National Air and Space Museum discussing how to think of and plan digital platforms as part of an integrated system; how to build tools in code to create an innovative user interface; and how to build bulletproof systems.

上午11時：【案例分享】一個美國最受歡迎的數字平臺戰略

本次會議將由來自史密森國家航空航天博物館數字體驗的首腦討論如何思考和規劃數字平臺作為一個集成系統的一部分；如何在代碼中構建工具來創建一個創新的用戶界面；以及如何構建防彈系統。

Registration for any of DSE’s General End User seminars or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有關DSE’s(數字標牌博覽會)基礎研討會及2017DSE(數字標牌博覽會)教育研討的注冊信息由BroadSign International贊助支持并有資格獲得數字標牌博覽會專家組（DSEG）認證更新學分，可在此網站查詢：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

該在你的日歷里標注啦：2017 DSE®（數字標牌博覽會）將在2017年3月28—31日舉行，觀展時間：3月29—30日，地點：拉斯維加斯州的拉斯維加斯會議中心。預留展廳請聯系Andrea Varrone：（770）817-5905。更多信息，請訪問www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以關注DSE微博（@ DSExpo）或臉譜網（facebook.com / DSExpo）查看有關 2017數字標牌博覽會的更新內容，或搜索# dse2017。查看全年的新聞和信息，請訪問數字標牌門戶網站：www.digitalsignageconnection.com。

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About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

由Exponation有限責任公司開發的數字標牌博覽會與數字內容展覽共同協作，將于2017年3月28—31日在拉斯維加斯會議中心舉行，3月29日-30日可進入展覽大廳觀展。數字標牌博覽會是世界上最大的和舉辦時間最長的研討會和貿易展，致力于為客戶，員工，組織展示創新的數字通信和提供互動技術解決方案。數字標牌博覽會在2004推出，是數字標牌市場的第一個項目，已經成為在這個快速發展的行業增長的重要因素。到場的專業終端用戶代表均來自主要行業類別的決策者，如零售，餐飲，醫療保健，教育，酒店和交通行業，以及其他主要利益相關者，包括廣告執行，品牌營銷和系統集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted industry roundtable discussion groups and free presentations staged in on-floor theaters.

超過200家參展商提供技術和服務，包括硬件，軟件，網絡，交付和產品內容來自全球各地。數字標牌博覽會還在世界各地提供了大量多元化的數字標牌和戶外數碼教育計劃，超過125的教育工作者和最多樣化的教育機會，包括各地現場巡回教育，結構化的8個課程可保證通過專業資格認證。2017年的計劃包括12場教育活動，40場研討會，每門課程均包含主題演講，以及針對相關產業的42場圓桌討論會和28場免費展示在劇院上演。

For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com

欲了解更多信息，請聯絡通訊代表

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com